Abe has written extensively on media, branding and cultural trends. He's been a writer and columnist for the Baltimore Jewish Times for the past five years and has been published around the world for the past ten including;The Financial Times, The Christian Science Monitor, The Boston Globe, The Jerusalem Post, The Philadelphia Inquirer, The Washington Times, The San Francisco Chronicle, The Hartford Courant, The Baltimore Sun, Adweek, Mediaweek & Brandweek along with several online journals and blogs. He has also been heard as a guest commentator on NPR.

Additionally, for the past twenty years he has worked in the advertising agency business, first on Madison Avenue and then in Baltimore rising to the executive level of Director and Senior Vice President. Currently, as a consultant, he works with clients by devising and executing communications and business development strategies for them.